PRIVACY POLICY
UAB „Pine Group“ | www.pinegroup.lt | 2026-09-24
1. General information
UAB Pine Group (the Company, we) respects your privacy. This policy explains how we process personal data when you visit www.pinegroup.lt, enquire about property developments, request a consultation, reserve a property or communicate with us. We process data in accordance with the EU General Data Protection Regulation (GDPR), the Lithuanian Law on Electronic Communications and other applicable laws.
2. Data controller and contact details
Pavadinimas / Name | UAB „Pine Group“ |
Įmonės kodas / Company code | 307285996 |
PVM kodas / VAT number | LT100018658011 |
Registracijos adresas / Registered address | Žiogų g. 14F, LT-00205 Palanga, Lithuania |
El. paštas / Email | info@pinegroup.lt |
Telefonas / Phone | +370 622 16615 |
Svetainė / Website | www.pinegroup.lt |
3. Personal data we process
We may process: (a) your name, email address, phone number and message; (b) details of the development or property of interest, reservation, consultation time and data required for a transaction; (c) IP address, device and browser information, visit times, page views, cookie identifiers and interactions; and (d) marketing consents and advertising conversion data. Please do not submit special-category data through general enquiry forms.
4. Purposes and legal bases
Tikslas / Purpose | Pagrindas / Legal basis |
Atsakymai į užklausas / Responding to enquiries | BDAR / GDPR Art. 6(1)(f), legitimate interest; Art. 6(1)(b) where pre-contractual steps apply |
Rezervacijos ir sutartys / Reservations and contracts | Art. 6(1)(b), contract or pre-contractual steps |
Apskaita ir teisinės pareigos / Accounting and legal obligations | Art. 6(1)(c), legal obligation |
Svetainės saugumas / Website security | Art. 6(1)(f), legitimate interest |
Nebūtinieji analitiniai ir reklaminiai slapukai / Non-essential analytics and advertising cookies | Art. 6(1)(a), consent |
Tiesioginė rinkodara / Direct marketing | Art. 6(1)(a), consent, or another applicable basis where permitted by law |
Teisinių reikalavimų gynimas / Legal claims | Art. 6(1)(f), legitimate interest |
5. Enquiries and direct marketing
We use the contact details you provide to respond about properties, prices, consultations and reservations. Submitting an enquiry does not itself constitute consent to marketing. We send news about developments, offers or events only where a valid legal basis applies. You can withdraw consent at any time by emailing info@pinegroup.lt or using an unsubscribe link in a message.
6. Cookies and advertising technologies
We use strictly necessary cookies for website operation and to remember your preferences. We activate relevant non-essential analytics or marketing cookies and tags only after obtaining your consent. The cookie banner lets you accept, reject non-essential cookies or select categories; you can change your consent at any time in the website cookie settings. You can also delete cookies through your browser.
6.1. Google Tag Manager
Google Tag Manager manages website tags. Its presence does not authorise other tracking tools to run: non-essential tags deployed through it must respect your consent choices.
6.2. Google Ads
Google Ads conversion measurement and remarketing tags may collect ad-click identifiers, IP addresses, device information and website actions, such as an enquiry submission. They help measure campaign performance and, where applicable, personalise advertising. Advertising tags are enabled only after the relevant consent.
6.3. Meta Pixel
Meta Pixel helps measure Facebook and Instagram ad performance, record website events and build advertising audiences. Meta may receive IP addresses, browser and cookie identifiers and event information. Meta Pixel is enabled only after marketing consent. More: https://www.facebook.com/privacy/policy/.
6.4. Slapukų sąrašas / Cookie inventory
The exact names, providers, purposes and lifetimes of cookies are provided in the website cookie settings and must be updated to reflect the tags actually deployed. Google Analytics has not been confirmed as an active tool and its use is not declared in this policy.
7. Recipients and international transfers
Data may be shared as necessary with hosting, IT, CRM, communications and marketing providers, Google, Meta, transaction partners (such as notaries) and authorities where legally required. Appropriate agreements apply where providers act as processors. International platforms may involve transfers outside the EEA; such transfers are subject to GDPR Chapter V safeguards, such as an adequacy decision or standard contractual clauses where applicable.
8. Retention periods
Enquiries are proposed to be retained for up to two years after the last contact unless longer retention is justified. Reservation and contract data are retained during performance and afterwards as required by applicable law and limitation periods; accounting data are retained for statutory periods. Marketing data are processed until consent is withdrawn or the applicable period ends; cookie data follow the relevant cookie lifetime, and consent records are kept as necessary to demonstrate consent. Actual periods must reflect the Company’s internal practices.
9. Your rights
You may request access, rectification, erasure, restriction, portability where applicable, object to processing based on legitimate interests and withdraw consent. You may object to direct marketing at any time. Send requests to info@pinegroup.lt. We normally respond within one month; this period may be extended where permitted by law. You may also complain to the Lithuanian State Data Protection Inspectorate: https://vdai.lrv.lt/.
10. Security and automated decisions
We apply appropriate technical and organisational safeguards and restrict access on a need-to-know basis. We do not make solely automated decisions producing legal or similarly significant effects on you. Advertising audience creation may involve analysis of browsing activity where you have consented.
11. External links and changes
The website may link to independent third-party sites governed by their own privacy policies. We may update this policy as our operations, technologies or laws change. The current version is published on the website.
12. Contact
For privacy enquiries, contact info@pinegroup.lt, UAB Pine Group, Žiogų g. 14F, LT-00205 Palanga, Lithuania.